Podvine - Podcast advertising done right.

May 18, 2006

Chris and Josh, the guys behing the great podcastweb2.0 show, have created an advertising network for podcasts called Podvine.

Podvine - A new media advertising network for creative listeners.

While there's nothing extraordinary in an advertising network, Podvine has adopted a brilliant strategy:one ad per show - not more. They believe in the power of one targeted ad compared to dozens of unrelevant ones, and I think it's the right way to go.

At $1600 the two-weeks slot, they probably won't make much money (revenue will be split across the 3 members) but they won't bore their listenners, and it's what really matters when it comes to ads. Podvine could be compared to The Deck ad network, but podcast-focused.

Wish them luck.

Older posts...

You can also browse the archives or go home


Hi, I’m Tim. I’m a Software Engineer at Formspring.me. You can read more about me or follow @pims on Twitter or ask me almost anything on Formspring.me